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Denmark’s coolest design brand has come to America—and we might not be ready.
If you aren’t already familiar with why modernists love Danish design, Hay might bring you over to the Scandinavian side.
According to Curbed, Hay “was founded in 2002 by Mette and Rolf Hay, a married couple, and businessman Troels Holch Povlsen. The brand sought to introduce attainable and stylish products for midrange shoppers to the design market.”Courtesy of Hay
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“It’s not about turning a toothbrush into an art object to display in your living room,” Mette Hay told the Wall Street Journal in 2016 about the brand’s sensibility, “but about making quiet, ordinary moments a bit nicer—that’s the backbone of what we do.”
If making ordinary items a bit nicer is their mission, Hay certainly succeeds. Here are just a few of the sleek, colorful, mod items we’re hoping to grab from the brand. The only question remaining? Can we wait to visit one of their brick and mortars in Portland, Oregon or Costa Mesa, California, or do we just order online?Courtesy of Hay
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About a Chair 22 in orange / oak, $295.
Sleek, simple and available in 1o colors—although who are we kidding, orange is obviously our favorite—what’s not to love?Courtesy of Hay
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Tea, $95.“Designer George Sowden’s Tea Pot features a porcelain exterior with innovative SoftBrew™ brewing device that infuses the tea through a centrally located micro-thin stainless steel filter to enhance the flavor.”Courtesy of Hay
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Tann Toothbrush, $6.
These toothbrushes are—dare we say it?—pretty. They’re so good looking that we suggest buying them to match the retro tile in your bathroom.Courtesy of Hay
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About a Stool Counter Stool 38, $245.
Upgrade your kitchen island with a barstool that boasts great design.Courtesy of Hay
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Wooden Hand, $25.
Need a hand? (Sorry, we couldn’t help ourselves.) This fun piece is an ideal accent to add to minimally styled bookshelves.Courtesy of Hay
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Colour Vase, $50.
Danish design is famous for its effortless marriage of form and function. These vases are no exception.Courtesy of Hay
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Launching November 5th (hello holiday shopping list), Hay has collaborated with Sonos to give the brand’s high-end speakers a stylish dose of color.Courtesy of Hay