The following is Sarah Jane Stone’s editor letter from Atomic Ranch’s Design Issue, now available here

 

My favorite story in design is that of Charles and Ray Eames’ service and discovery during WWII.

Design matters. Good design matters more. Hear from Brand Leader Sarah Jane Stone on the passion for mid century modern design that fuels Atomic Ranch's annual Design Issue.The Eameses wanted to find a way to mass produce molded plywood—a persistent dream that led the couple to a partnership with the military. They proposed their idea for molded plywood leg splints to the United States Navy, who in turn gave them a contract and access to military technology and manufacturing equipment.

Through this opportunity the couple developed the methods for mass producing curved, molded plywood. Their wartime efforts led to 5,000 leg splints and gave them the knowledge and experience that made possible some of their most iconic postwar creations.

“What works good is better than what looks good, because what works good is what lasts.” — Ray Eames

This is why we celebrate mid century modern design. There is an intricate dance of form and function behind every piece we so admire. Intention balanced perfectly with beauty. A story of inspiration and innovation.

This is why we make The Design Issue.

Inside you’ll find house tours that run the gamut of mid century modern design. Why? Because there is inspiration and beauty to be gleaned from each. There are shopping guides to help you find that special piece you’ll always treasure. We also take a close look at the icons of midcentury design—from Paul Rand to Adrian Pearsall, Paul McCobb, Kem Weber and Alexander Girard . Last but not least, we look to the future. Meet the makers keeping mid century modern design alive and well.

Design matters. Good design matters more. Hear from Brand Leader Sarah Jane Stone on the passion for mid century modern design that fuels Atomic Ranch's annual Design Issue.

Design matters. Good design matters more.

I sincerely hope this issue inspires you to find your niche within Midcentury Modern style and explore the beauty of good design.

For more from Sarah Jane, follow her on Instagram