What is an Atomic Ranch?
After World War II, there was a huge building boom to accommodate America's severe
housing crunch. Across the nation, millions of tract homes were constructed in virtually every
state, and the ranch house and its stylish cousin, the modernist tract home, became king.
That appeal lasted through the "atomic age" well into the 1970s, an era when 75% of all new
homes were ranches.
Postwar neighborhoods—from Levittown on Long Island to the Eichler tracts in the Bay Area—are now being hailed as historic by preservationists and embraced by a new generation of homeowners. No other shelter magazine serves the ranch house market. Atomic
Ranch confirms for readers that their homes are far from boring, and that with the right furnishings, renovations and improvements, they will live cool for the next 50 years.
Our Reach
Subscribers live in all 50 states, with particularly heavy concentration in California, Texas,
Florida and Washington state. Nationally, the magazine is retailed at 1,500 Barnes & Nobles,
Borders, Hastings, Books-A-Millions and, in Canada, at the Chapters/Indigo chain. In 2005
Atomic Ranch was a 'Borders Recommends' title. Many independent booksellers, vintage
shops and modernist events carry us as well. International outlets include Australia, New
Zealand, West India and Taiwan, and our website (www.atomic-ranch.com) draws heavy traffic to our advertiser links.
As an Advertiser You
- reach a large, underserved market looking for contemporary furniture and accessories, renovation products, vintage furnishings and lifestyle services
- receive additional exposure through our advertiser web links and editorial opportunities, including "Cool Stuff" product pages and categorized advertising directory
- tap a devoted, affluent national readership at affordable advertising rates
Response to Atomic Ranch Ads
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our advertisers8 Ball • 12M Modern • 360 ° Modern • Air New Zealand • American Modern Furniture • angela adams • Another Time • Art Contractor • Art Deco Modernism Show • Artemide • Atlas Homewares • Atomic Blond • AZZ Design • Babygeared • Babylon Mall • Barbara Marquardt • Bauerware • Big Chill • Biltmore Colony • Boltz Steel Furniture • Boomerang for Modern • California Living • Cambronne • Chicago Modernism • Collective • ConsolidatedDesign &Mfg. • Contemporado Real Estate • Contemporary Cloth • customhousenumbers.com • Déjà vu • Del Marcos Hotel • Design Smith Gallery • Design Wise Modern Baths • deedee9:14 • Detango • Dig Modern • Dolphin Fairs • Donovan Lighting • Doug Kramer Properties • Elmira Stoveworks • Entenza Modern Classics • EQ3 • fabulux • European Home • Fat Chance • Fire Farm Lighting • Forbo Flooring • Ford • Franoise Pichon • Futures Collide • Go-Kat-Go • Gomod.com • Goodeye • Gregory LaVardera Architect • G Squared Art • Harvey &Assoc. • Hennessey + Ingalls • highbrow • Hive • The Home Movie Store • Ilikai 1313 • Infinite Storage Solutions • Inmod • Jace Mattson • Jarson &Jarson Real Estate • Jetsetretrodesign • Joe Kunkel • Kanell's Furniture • Kerf Design • Lampa + Mabler • Libby's Vintage Home &Garden • LA Modernism Show • Leep Home Realty • Len Davis Realty • Lotta Living • Lowbrow Furnishings • M&M Enterprizes • Mainlyart.com • Martiniland.com • Matthews Fan Co. • MD Canvas • Meow • Metro Retro Furniture • M. Joan Martin • Michael Gamsetter • Michael Lambert • Mid-Century Pavilion • Mid Mo Modern • Mick Fly LLC • Mile Hi Modern • M Modern Gallery • Modlife • Mod Livin' • Modern Art Sinks • Modern Cabana • Modern Handbag • Modern Homes • Modernica • Modern Living • Modern Living Spaces • Modern Outdoor • Modern Sarasota • Modern Room • Modern Times • Modern Vintage • Modern Wall Art • ModernWay • Modernist Modular Homes • Moon Shine Lamp &Shade • Mosaic Art Supplies • Mosaic Tile Market • Mossler Deasy &Doe • NoHo Modern • NY Loft • Objects in the Loft • One Home • Orbit Gallery • Orbit In • Orr Dreamhouse • Otto • Out of Vogue • Pastense • Patina Modern • Paul Kaplan Real Estate • PCH Modern • Penny Lane • Pink Poodle • Planet Oranj • Portland Modern • Posteritati Movie Posters • Prime Lending • Prudential Palms Realty • The Purple Moon • redpin • Rejuvenation • ReproDepot • Reside • Retroathome • Retro Inferno • Retroplanet.com • Retrospect • Retro World • Revamp • Rug Studio • Schoolhouse Electric • Seascapes • S.D. Feather Furniture • Shag • simplehuman • SkB Architects • SOHO Modernism Show • Sonrisa • Spin Mobiles • Springdale • Starlite Room • Stella Shows • Sublime • Sublime Stitching • Suite Lorain • Sunset Orange • Telestar Electronics • Terra Bella Landscape Design • Textile Arts • Time Bandits • USAarchitecture.com • ValleyModern.com • Vassar Interiors • Velocity Art &Design • Vessel • Victory Vintage Home • Vintage Collective • Vintage Pillows by Lorna • Vince Messing Real Estate • The Vintage Collective • Vintage Stoves • Vornado Fans • Wachowski • Whyr'Hymer Furniture • Woody's • WPT Design • Wright • Xcape • YLighting • Zahara Design Studio • Zephyr Real Estate |
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I want to let you know that AR has been great for us. It is the perfect audience, and now that I've been in it for a while, it is really paying off. One of our clients who found us through you is up in Edmonds, Wash. They have a great ranch, and I just did their kitchen. Thanks for putting out such a great magazine.
I can't tell you how many clients I get from Atomic Ranch,
and the positive results I receive from your magazine.
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Digital Specs
The following are acceptable formats: Adobe Acrobat
Distiller PDF up to 7.0, saved as PDFX1a for a high-resolution/print-ready file (preferred format); or QuarkXpress up to
6.5; Adobe Photoshop up to 7.0; Abode Illustrator up to 9.0. Digital Transfer Media
Advertisements can be submitted via e-mail, posted to
our ftp site or sent on Mac formatted CD. All files should
be built as process (CMYK) colors set at 300 dpi. All color
images should be saved as an EPS and black &white
images saved as a high-resolution gray-scale TIFF. Make
sure that all elements are CMYK, not RGB, to ensure proper printing of your ad. We cannot take responsibility for ads
not converted from RGB to CMYK. Please use a preflight
program to completely collect for output. Make sure all
unused colors are deleted. QuarkXpress 6.5 Files
Please include all images and all supporting postscript
or true-type printer fonts and screen fonts with your Quark
document. Adobe Photoshop up to 7.0
Please save your file as a Photoshop TIFF or EPS file,
not in JPEG format. Do not compress scanned images.
The resolution size of your final image file must be 300 dpi.
Color images must be in CMYK, not RGB. Black &white
line art should be scanned at 1,200 dpi for best quality. Adobe Illustrator up to 9.0Please have your fonts outlined or embedded. Save your file as an Illustrator EPS file. |
PDF Files
PDF files should be created from Adobe Acrobat Distiller
up to 7.0 or InDesign. PDFs must be saved as PDFX1a
documents. When the Acrobat Distiller window appears
make sure you choose PDF/X-1a:2001 (Acrobat 7) or
PDFX1a (Acrobat 6) in the Default Settings pop-up menu.
Since the default setting is set to the PDF/X-1a, any PDF
created using the Adobe PDF Printer will adhere to the
PDF/X-1a standard until the default is changed. Proofs
A high-quality digital proof is the best gauge of how your
ad will print. If Atomic Ranch is required to generate a
proof, the advertiser will be billed at $25 per page. Atomic
Ranch is not responsible for printing errors on electronic files submitted without check proofs. Production Charges
Changes to submitted ads or ad creation is possible
with a written agreement between the client and the publisher outlining any ad art charges. General PoliciesAtomic Ranch is not responsible for any omissions or copy errors in submitted digital ads. Digital ads will be held for one year, and then deleted from our files unless advised otherwise in writing by the advertiser. |
Who Reads Atomic Ranch? Atomic Ranch readers are educated, affluent and passionate about their homes. They are actively interested in midcentury design, green building, environmental issues and historic preservation, and many work in creative fields such as architecture, design, media and music. |
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| Female | 55% |
| Male | 45% |
| Age | 16% between 20-35 52% between 36-50 28% between 51-65 |
| Education | 70% have a college or graduate degree 21% have a post-graduate degree |
| Household Income | 38% earn between $51,000-$100,000 annually 43% earn $101,000 or more |
| Homeowners | 87% own a home |
| Home Value | 40% have homes valued $150,000-$400,000 26% have homes valued $401,000-$650,000 21% have homes valued $651,000+ |
What Subscribers are Looking for: |
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| Renovation/Furnishing Resources | 83% | * results of surveys from respondents in Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Indiana, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Montana, Nevada, New Jersey, New York, North Carolina, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Vermont, Washington |
| New Construction Resources | 45% | |
| Vintage Collectables | 52% | |
| Landscaping/Outdoor Resources | 77% | |
What They Say About Atomic Ranch |
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Midcentury modern has its own fanzine, a quarterly mag with the low-down on buying, restoring and furnishing the
wave of quietly avant-garde domestic architecture that swept the postwar scene after the trailblazing Case Study houses. Wallpaper* May 2005 The Browns, who came to value the ranch's low-key beauty and its indoor-outdoor living, show the style's reformation. [They] now publish Atomic Ranch, which aims to do for the rancher what Taschen Books' 2002 release did for the Case Study Houses: frame the style in a hip, retro package, nearly fetishizing its sharp angles, post and beam ceilings and sliding glass doors. Scott Timberg, Los Angeles Times October 2005 Magazines that fit a niche are the future, and Atomic Ranch fills one with a flourish. The publishers rightly figure there's a market for the folks who live in the millions of ranch houses built between 1940 and 1970. Old-House Interiors June/July 2004 One new quarterly seems long overdue. Atomic Ranch: Midcentury Marvels is devoted entirely to ranch houses. Jim Brown, the publisher, and Michelle Gringeri-Brown, the editor, believe they are in virgin territory. And Mr. Brown said that they expected ranch houses to be "the next big wave." Stephen Treffinger, The New York Times March 2004 I recently picked up the only remaining issue of your magazine at a bookstore and was very happy I didn't miss out on finding a magazine that focuses on the things I enjoy. I love the layout and learned a lot. I also liked the ads and was able to go online and look at the stores to see what is out there. Your magazine gives many people like me a way to find out more about the homes and design of that great era. Daniel Alewel, Online Thank you very much for such a cool magazine! I live in an Eichler and your mag will be a great new source of information, ideas and resources since we are in the process of a major rehabilitation. Virginia Andrews, San Rafael, Calif. Finally a magazine about real people in real homes. None of the "I wish!" of Deco Echoes, Dwell and Modernism. Harry Haisten, Atlanta, Ga. Thanks for creating a magazine that goes well with both my tastes and my budget! I work as a contract programmer and writer at a large software company. My home is a three-year-old downtown efficiency condo, but the inside betrays my preference for atomic-ranch-style decor. Midcentury modern seems to finally be in fashion once more. I have already visited the websites of many of your advertisers and find your magazine to be a very useful one-stop source of pointers on where to look for unique items to complement my decor. Please keep publishing for a long time to come! Helen, Bellevue, Wash. I'm thrilled that there is finally a shelter magazine devoted to the ranch house. We bought an intact 1950s ranch two years ago and decided to treat it as a restoration. I'm an urban planning student and have a strong restoration bias. A great thing about midcentury ranches is that they are available at a modest price and in many cities, and are part of the inner suburbs' affordable housing. Susan Livingston, Denver, Colo. I'm 43 years old and grew up mostly in a midcentury brick rancher in a like-minded development in Ellicott City, Md. I'm so moved by midcentury modern design. Your magazine speaks more clearly to that than any other publication I've picked up—if indeed there is another publication like it. Ric Ryder, New York City Your [latest] issue arrived early last week; the mag has created quite the following here in Toronto! Craig Soper, Ethel-20th Century Living, Toronto, Canada Atomic Ranch has been profiled in USA Today, the Washington Post, New York Times, Los Angeles Times, Su Casa, the Denver Post, wallpaper*, Old House Interiors, Car Craft, New Jersey Star-Ledger, The Portland Tribune, Los Angeles Business Journal, the Atlanta Journal-Constitution, Pasadena Star-News, Milwaukee Journal Sentinel, Maine Today, Toronto's Globe and Mail, the Eichler Network and many regional newspapers. |
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Editorial Calendar 2008-9 |
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Winter 2008 issue 20 |
on sale December 1-February 28 |
Features |
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Ad space commitment: 9/19/08 |
ad art deadline: 10/3/08 |
Spring 2009 issue 21 |
on sale March 1-May 31 |
Features |
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Ad space commitment: 12/19/08 |
ad art deadline: 1/7/09 |
Summer 2009 issue 22 |
on sale June 1-August 31 |
Features |
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Ad space commitment: 3/20/09 |
ad art deadline: 4/3/09 |
Fall 2009 issue 23 |
on sale September 1-November 30 |
Features |
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Ad space commitment: 6/19/09 |
ad art deadline: 7/8/09 |
Ad Rates |
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Ad Size |
Full Color |
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B&W |
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1x |
4x |
1x |
4x |
2-page premium placement |
$3,002 |
$2,702 |
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2-page spread |
$2,852 |
$2,567 |
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Back Cover |
$2,645 |
$2,380 |
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1-1/2 page masthead |
$2,575 |
$2,318 |
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Front Inside Cover |
$2,398 |
$2,158 |
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Back Inside Cover |
$2,248 |
$2,024 |
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Page One |
$2,214 |
$1,993 |
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Full page |
$1,989 |
$1,790 |
$1,391 |
$1,252 |
1/2 page masthead |
$1,250 |
$1,125 |
$ 905 |
$ 815 |
1/2 page |
$1,150 |
$1,035 |
$ 805 |
$ 725 |
1/3 page |
$ 857 |
$ 771 |
$ 604 |
$ 544 |
1/4 page |
$ 667 |
$ 600 |
$ 472 |
$ 425 |
1/5 page |
$ 535 |
$ 482 |
$ 374 |
$ 337 |
1/6 page |
$ 523 |
$ 471 |
$ 368 |
$ 331 |
Business Card |
$ 270 |
$ 243 |
$ 190 |
$ 171 |
DiscountsA 5% discount is available for accounts paying in less than 30 days; payment required in advance of first insertion. Additional ChargesColor proofs not supplied by advertiser, $25 each. Artwork that must be resized to fit ad dimensions, $75. Please call 503.771.4171 or e-mail editor@atomic-ranch.com with questions prior to ad submission.
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